Shopify & Shopify Plus

High-Performance Development for Shopify Stores

We specialize in building Shopify stores, customizing Liquid themes, and reducing the "app bloat" that slows down your store.

Core Web Vitals Optimized
Full-Stack Development
webziel.config.js
1 // Initializing Core Services
2 const config = {
3platform: ['Shopify', 'Shopify Plus'],
4architecture: 'Liquid / GraphQL',
5integrations: true,
6performance_score: 100
7};
8export default deploy(config);
initializing environment
System Diagnostics

Where Shopify Stores Break

Shopify is the world's leading commerce engine, but its ease of use often leads to a chaotic codebase that limits flexibility and speed.

  • Performance degrades for reasons no one owns

    The reliance on third-party apps for basic functionality injects massive amounts of external JavaScript. This degrades Core Web Vitals and creates a disjointed customer experience that no theme update can fix.

    Ownership Void
  • Liquid themes become unmaintainable

    Over time, themes accumulate layers of legacy code, hardcoded hotfixes, and leftover schema settings. This makes simple changes risky and prevents you from upgrading to Online Store 2.0 features.

    Architecture Mismatch
  • Data integrity fails as the business scales

    Product data, metaobjects, and third-party tools slowly drift out of sync. Inventory counts lag behind, and reporting becomes unreliable, hurting operational decisions.

    Data Drift
  • New features break more than they fix

    When functionality is added as isolated patches rather than systemic upgrades, technical debt compounds. What starts as a "quick win" becomes a driver of future development costs.

    Technical Debt
  • The platform gets blamed for structural problems

    When issues are architectural, changing themes or tools doesn't fix the underlying cause. Until the root cause is addressed, the same performance bottlenecks and operational bugs will follow you to any new platform.

    Misdiagnosis
  • Fix the root cause

    We identify and resolve these breaking points before they limit growth.

    Start Discovery
Shopify Shopify Plus
System Integrity Check: Critical
The Standard

E-commerce Performance & Technical Quality as a Baseline

Performance isn't an optimization phase, it's a baseline requirement for any serious Shopify store.

"We treat performance and technical quality as part of the foundation — not an afterthought."

  • Small technical details compound

    Layout stability (CLS), asset loading strategies, and liquid rendering logic may look minor in isolation, but together they determine how reliable and scalable a store becomes.

  • Speed is a systems problem, not a score

    Real performance is about predictability under load, not chasing metrics. It comes from understanding how frontend code, metafields, and third-party APIs interact.

  • Quality reduces cost, not just load time

    Clean, intentional implementations lower maintenance effort, reduce regressions, and make future changes faster and safer.

  • Build solid foundations before features

    New features only deliver value when the underlying structure can support them without degrading performance or stability.

E-commerce Development Services

Shopify Solutions, Built to Scale

End-to-end expertise for Shopify and Shopify Plus to help you to scale with confidence.

  • SERV_01

    Store Builds & Migrations

    Custom Storefronts

    Whether launching a new brand or re-platforming, we deliver a storefront built for conversion and long-term maintainability.

    Deliverables
    • Custom Theme Development
    • Complex Platform Migrations
    • Core Web Vitals Optimization
    • Schema & Data Structuring
  • SERV_02

    Integrations & Middleware

    System Interoperability

    Bridging the gap between isolated systems. We build middleware, API connectors, and bespoke apps for requirements that standard plugins cannot handle.

    Deliverables
    • Middleware Development
    • ERP & 3PL Connectors
    • Advanced Search & Discovery
    • Custom B2B Logic
  • SERV_03

    Technical Partnership

    Ongoing Support & Development

    Your dedicated strategic partner. We operate as an extension of your team, solving critical issues, deploying updates, and monitoring performance.

    Deliverables
    • Feature Rollouts
    • Script Management
    • Performance Optimization
    • Code Maintenance
Specialized architectures for Shopify & Shopify Plus
Full-stack capabilities: Liquid, Storefront API, Shopify CLI, Node.js

Who We're a Good Fit For
(and Who We're Not)

We're likely a good fit if:

  • You want technical decisions made intentionally, not reactively
  • You value performance, correctness, and maintainability as the store grows
  • Your store requires more than off-the-shelf configuration
  • You want to work directly with senior developers, not layers of account management
  • You're looking for a long-term technical partner, not just one-off tasks

We're likely not a good fit if:

  • You're looking for the cheapest possible build
  • You want design-only or page-builder-only work
  • You expect features to be added without considering long-term impact
  • You're still validating an idea and need rapid experimentation over structure
  • You're looking for a large agency with extensive sales processes

"If this sounds aligned, the work tends to be straightforward and effective for both sides."

Store Ready for Upgrade

Ready to kickstart your project?

You're ready to move beyond the basics. We develop high-performance solutions for Shopify & Neto by Maropost, designed to help ambitious brands scale.

Shopify & Neto Development
Accepting New Projects