High-Performance Development for Neto by Maropost
We specialize in building and extending Maropost Commerce Cloud stores — modernizing legacy B@se themes, developing complex B2B logic, and resolving sync issues that limit scale.
Where Neto Stores Break
Neto by Maropost is a powerful engine, but small technical decisions in the theme layer often compound into major blockers.
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Performance degrades for reasons no one owns
B@se templates often become bloated with untracked scripts and workarounds, slowing down the browsing and ordering experience for your customers.
Ownership Void -
Data integrity fails as the business scales
Neto acts as your central hub, but data feeds, tracking, and third-party tools slowly drift out of sync, hurting ads, reporting, and operational decisions.
Data Drift -
B2B requirements are forced into B2C flows
Requirements that are essential for wholesale and B2B — like restricted pricing visibility, bulk order logic, and approval-based registration — get layered on top of templates that weren't designed for them.
Architecture Mismatch -
New features break more than they fix
Adding complex features — like product bundles, slide-out carts, or dynamic product builders — with quick patches creates fragility. What starts as a "quick win" often compounds over time, making the website unstable.
Technical Debt -
The platform gets blamed for structural problems
When issues are architectural, changing themes or tools doesn't fix the underlying cause. Until the root cause is addressed, the same performance bottlenecks and operational bugs will follow you to any new platform.
Misdiagnosis -
Fix the root cause
We identify and resolve these breaking points before they limit growth.
Start Discovery
E-commerce Performance & Technical Quality as a Baseline
Performance isn't an optimization phase, it's a baseline requirement for any serious Maropost Commerce Cloud (Neto) store.
"We treat performance and technical quality as part of the foundation — not an afterthought."
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Small technical details compound
Asset loading, script control, and B@se markup structure may look minor in isolation, but together they determine how reliable your store becomes.
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Speed is a systems problem, not a score
Real performance is about predictability under load, not chasing metrics. It comes from understanding how frontend code, data, and third-party tools interact over time.
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Quality reduces cost, not just load time
Clean, intentional implementations lower maintenance effort, reduce regressions, and make future changes faster and safer.
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Build solid foundations before features
New features only deliver value when the underlying structure can support them without degrading performance or stability.
Neto by Maropost Solutions,
Built to Scale
End-to-end expertise for Maropost Commerce Cloud to help you to scale with confidence.
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SERV_01
Store Builds & Migrations
Custom Storefronts
Whether launching a new brand or re-platforming, we deliver a storefront built for conversion and long-term maintainability.
Deliverables- Custom Theme Development
- Complex Platform Migrations
- Core Web Vitals Optimization
- Schema & Data Structuring
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SERV_02
Integrations & Middleware
System Interoperability
Bridging the gap between isolated systems. We build middleware, API connectors, and bespoke apps for requirements that standard plugins cannot handle.
Deliverables- Middleware Development
- ERP & 3PL Connectors
- Advanced Search & Discovery
- Custom B2B Logic
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SERV_03
Technical Partnership
Ongoing Support & Development
Your dedicated strategic partner. We operate as an extension of your team, solving critical issues, deploying updates, and monitoring performance.
Deliverables- Feature Rollouts
- Script Management
- Performance Optimization
- Code Maintenance
Frequently Asked Questions
Common questions about platform limitations, performance, and our development approach.
Why is my Neto by Maropost store failing Google's Core Web Vitals despite using a "Premium" theme?
"Premium" in the Neto ecosystem often refers to aesthetic features, not necessarily performance architecture. Most failures are caused by:
- Unoptimized Asset Delivery: Themes often load full-size images instead of scaled versions, or lack "Lazy Loading" for below-the-fold content.
- Third-Party Script Bloat: Marketing tags (Klaviyo, Facebook, Hotjar) often fire synchronously, blocking the main thread and tanking your Total Blocking Time (TBT).
- Excessive DOM Size: Legacy Neto themes (built on older B@SE frameworks) tend to have deeply nested HTML structures that make the browser work harder than necessary to render the page.
- Lack of Critical CSS: If the browser has to download your entire stylesheet before showing the first pixel, your Largest Contentful Paint (LCP) will suffer.
We've outgrown the standard Neto by Maropost design. Do we have to migrate to Shopify?
Can Neto by Maropost handle complex B2B requirements like custom wholesale portals?
I have a requirement that no standard Neto add-on can handle. Can you build it?
Yes. We specialize in developing bespoke solutions for requirements that fall outside the standard Neto ecosystem. Our focus is on building the "engine" that standard templates lack. Technical solutions we have delivered include:
- Complex API integrations, from marketplace connectors to custom-built applications
- Algolia-powered search interfaces with autocomplete, faceted navigation, and AI-driven recommendations
- Advanced product finders, guided-selling tools, and dynamic multi-product comparison modules
- Product upsell applications using pop-up or off-canvas flows to increase AOV
- Dynamic multi-product comparison tools to support informed purchasing decisions
How does working with an agency in Europe benefit my Australian-based brand?
We operate on a "Follow-the-Sun" engineering model. Because Romania is 8-9 hours behind Australia (AEST/AEDT), we effectively act as your overnight technical department.
A high-priority ticket or development requirement submitted at your 5:00 PM is handled during our standard European business hours. By the time your team logs in at 9:00 AM the following morning, the issue is typically resolved, tested, and ready for review. This eliminates the "wait time" common with local agencies and ensures your store is evolving while you sleep.
Who We're a Good Fit For
(and Who We're Not)
We're likely a good fit if:
- You want technical decisions made intentionally, not reactively
- You value performance, correctness, and maintainability as the store grows
- Your store requires more than off-the-shelf configuration
- You want to work directly with senior developers, not layers of account management
- You're looking for a long-term technical partner, not just one-off tasks
We're likely not a good fit if:
- You're looking for the cheapest possible build
- You want design-only or page-builder-only work
- You expect features to be added without considering long-term impact
- You're still validating an idea and need rapid experimentation over structure
- You're looking for a large agency with extensive sales processes
Ready to kickstart
your project?
You're ready to move beyond the basics. We develop high-performance solutions for Shopify & Neto by Maropost, designed to help ambitious brands scale.